Most people are wrong about exactly how much work happens between deciding to sell and finally handing over the keys. They think it is a simple transaction and a quick weekend open house. The reality of the modern property market is that executing a flawless, high-profit campaign requires hundreds of hours of invisible, behind-the-scenes project… Read More

If you are stressed about the prospect of strangers walking through your personal sanctuary, that is an entirely normal reaction. Letting buyers inspect your property is universally acknowledged as one of the most exhausting phases of the entire real estate journey. You spend the whole week scrubbing baseboards, hiding laundry, and agonizing ove… Read More

I sat with a seller just last week who was entirely convinced their property was worth twenty percent more than the current neighborhood average. I see this frequently when people pour their heart and soul into a property. They look at the memories, the weekend DIY projects, and the garden they nurtured, and they assign a high emotional premium … Read More

Most people are wrong about exactly how much work happens between deciding to sell and finally handing over the keys. They think it is a simple transaction and a quick weekend open house. The reality of the modern property market is that executing a flawless, high-profit campaign requires hundreds of hours of invisible, behind-the-scenes project… Read More

I sat with a seller recently who was completely baffled as to why their neighbor's house sold in under a week, while theirs had been languishing online for over a month. Their properties were almost identical, yet the market response was night and day. It was a difficult conversation, but I had to explain that the other property did not just get… Read More